In the modern world of increasingly slick 3-D computer animation, we decided to go in the other direction for the MTV launch spot for the new range of Adidas Flux sneakers. First of all I shot all of the products from a whole range of angles on a white background. The animation was then designed using those shots, and each frame printed out as a poster. We then took these posters to Berlin (for the requisite urban, gritty feel) and pasted them in locations around the city. I then re-photographed these posters, and those images were then put back together in sequence to form the final sop-frame animation film. Everything here was shot for real and done in camera.
The images below show the animation being shot in Berlin. The posters were left up around the city as teasers and used as the online and Facebook campaign for the launch. Made in collaboration with Harriman Steel, the bespoke music was created in association with Slugabed.