Surprisingly, this is Battersea Dog & Cats home first ever TV ad. Battersea is hugely well known and close to the heart of the nation, but people simply don’t think of going there when they want a new dog - they would rather take their chances with the unscrupulous sellers on the internet. People think rescue dogs are somehow damaged or that they will only find Staffies at Battersea. We were asked to create a direct response TV ad and campaign to let people know the care and attention that Battersea give to all their dogs and cats so that they have the best chance of being happy, and making you happy too.
Campaign article here