Sainsbury's wanted to up the food credentials of their own brand By Sainsbury’s range. We created TV spots featuring simple recipes using key ingredients, as well as press ads as heroing their products. We recorded three new versions of Chaka Khan’s ‘Ain't Nobody’ for the TV. Our favourite - recorded by newcomer 12 year old Jasmine Thompson - reached the dizzy heights of number 27 in the UK singles chart. You can hear it here .
Finally we also created a range of tote bags drawing on the rich design heritage of Sainsbury’s own brand, which were available in store.