Muscle Shoals is a small town in Alabama with a population of less than ten thousand, but despite it's small size it has long been a magnet for musicians wanting to record there. Hundreds of records you know and love will have been made there, by artists include The Rolling Stones, Aretha Franklin, Percy Sledge, The Black Keys, Wilson Pickett, The Allman Brothers, Bob Dylan, Otis Redding, Alicia Keys, Paul Simon - the list goes on and on. We were approached by newly formed production company Ear Goggles to help them formulate the complex story of this magical place and then promote the documentary they were determined to make happen. After a year and a half the documentary was finished, being accepted at Sundance and many other film festivals, before going out on general cinema release to critical acclaim.
At the bottom of the page is the identity we also created for Ear Goggles production company.
You can see another part of this Muscle Shoals project here.