Unibet is one of Europe’s largest online betting companies. It's customers are far from the usual laddish betting punters - they are intelligent, thinking bettors who use their superior knowledge of the stats and facts whilst betting.
We produced six 15 minute episodes of online content presented by Jermaine Jenas and the F2 Freestylers and featuring such famous sporting greats as Carl Lewis, Glenn Hoddle, Yevgeny Kafelnikov, Paul Robinson and Louis Saha, amongst others.
A series of experiments provide insights that help bettors bet better, as well as proving and disproving a few myths. Everything in the series is designed to this end, proving that Luck Is No Coincidence.
The episodes here were cut down into a total of nearly 200 assets seeded across the internet. Episode one alone reached 10 million views and the Red Card Test (proving that referees can be influenced by the crowd) in episode 4 "Feel The Support" was accepted by The Journal of Sports Science as a legitimate academic paper.
Grand Prix (Best Campaign of 2016)
Gold in Travel, Leisure and Entertainment category
Gold in Best Non-retail Consumer category
Bronze in Non-retail Consumer category